BRtok

The primary logo for BRtok: a vibrant and playful design that perfectly encapsulates the energetic spirit of the brand. The logo features bold, colorful letters in the Rousie font, which adds a modern, dynamic flair with its rounded and stylized characters. Each letter is uniquely colored, creating a lively, eye-catching visual that represents the diverse and creative essence of BRtok. This primary logo is not only distinctive but also versatile, capable of standing out across various platforms and media, making it a key element in BRtok’s visual identity.

The BRtok logo not only captures the vibrant and playful spirit of the Baton Rouge community but also incorporates a subtle, meaningful connection to the city’s infrastructure. The red arrows within the logo represent the iconic Interstate-10 and Interstate-12 split, a significant geographical marker in Baton Rouge Parish. This hidden illustration is a nod to the interstates that locals are so familiar with, symbolizing the convergence of paths and connections within the community. Just as the interstates serve as vital routes that bring people together across the city and beyond, BRtok as a brand aims to unite the diverse voices, stories, and energy of the Baton Rouge community under one creative platform. This thoughtful design element ties the brand to the very roads that shape the city’s daily life, reinforcing BRtok’s deep-rooted connection to its home.

The color palette for BRtok draws inspiration from its roots, with the bold red (#F26830) symbolizing the word "rouge" in Baton Rouge. This rich, warm tone serves as a nod to the brand’s vibrant origin while creating an energetic focal point. The palette is further enhanced by soft pastels like pink (#FCDCE2) and lavender (#F6F4EE), which add a playful and approachable feel. Fresh green (#CCEF3C) and light blue (#B4DBE7) infuse a sense of vitality and calm, while the deeper green (#016248) and bold blue (#2491D0) bring strength and versatility. This well-rounded combination of colors reflects the creative and dynamic personality of BRtok, blending local pride with a lively, modern aesthetic.