Good Choices Co.

Welcome to Good Choices Co., where style meets sustainability. As a forward-thinking thrift and consignment store, we are dedicated to promoting a culture of sustainable shopping, offering a curated selection of high-quality, eco-friendly fashion. Our brand is built on the belief that small choices can lead to big changes, and we’re here to help you make good choices that are good for the planet.

The new logo for Good Choices Co. marks a bold step forward in our brand’s visual identity, perfectly capturing our commitment to sustainability and style. Utilizing two distinct fonts, Tan-spring and Palmore, the logo blends a touch of elegance with modern simplicity.

The color palette for Good Choices Co. is vibrant and energetic, reflecting the brand’s bold approach and commitment to sustainable shopping and innovation. The primary color, a vibrant red named “Red-y to make good choices,” symbolizes the brand’s passion for conscious consumerism. The secondary colors, featuring a mix of bold purples, fresh greens, and warm oranges, create a lively and inviting aesthetic that resonates with the store’s mission to inspire eco-friendly choices and a brighter future through sustainable fashion.