Sweet Suga Lips

The branding for Sweet Suga Lips, a custom high-end
cookie decorator, is a perfect reflection of the brand’s whimsical, sweet, and luxurious nature.

Logo
The primary logo for Sweet Suga Lips, a high-end custom sugar cookie decorator, is a vibrant and playful representation
of the brand's personality. The logo combines the Bubblegum regular font for "SWEET" and "LIPS," with a whimsical twist provided by the Bubblegum script for "suga," emphasizing the fun and indulgent nature of the brand. The bold, rounded typography creates a sense of approachability while maintaining a highend feel, perfectly capturing the brand's
sweet yet sophisticated offering. This logo is the preferred version and serves as the foundation for all brand visuals,
embodying the essence of custom-crafted luxury in every cookie. The secondary logo for Sweet Suga Lips offers a distinctive and stylish take on the brand's identity, featuring a pair of bold, outlined lips with a star at the center—a unique detail that will be carried throughout the branding. The same playful Bubblegum regular font is used for "SWEET" and "LIPS," while "suga" is elegantly crafted in the Bubblegum script to maintain the brand’s signature charm. This horizontal arrangement provides flexibility while reinforcing the fun yet luxurious nature of Sweet Suga Lips. The inclusion of the star within the lips symbolizes the brand’s creative flair and attention to detail, making it an iconic and memorable element across all visuals. The submark logo is set inside a beautifully frosted sugar cookie, complete with colorful sprinkles, perfectly reflecting the brand’s core product—
custom, high-end sugar cookies. The submark offers a charming and instantly recognizable symbol that captures the essence of Sweet Suga Lips, blending creativity and luxury in a fun, mouthwatering design.

Color Palette
The color palette for Sweet Suga Lips features a vibrant, iridescent and playful range of hues that align perfectly with the brand’s fun, high-end aesthetic. This cohesive mix of colors complements the brand’s identity, with the playful yet luxurious tones reflecting the sweet and custom nature of Sweet Suga Lips’ products.